Samantha Brick as the Apotheosis of The New Sincerity

And her husband has a rifle! Watch out!

Or a case of too much self esteem?
Or a test case in guerrilla satire?

http://www.dailymail.co.uk/femail/article-2124246/Samantha-Brick-downsides-looking-pretty-Why-women-hate-beautiful.html

In any case a fascinating case. Or a depressing case. And if a depressing case, still, a fascinating case.

http://www.dailymail.co.uk/femail/article-2124782/Samantha-Brick-says-backlash-bile-yesterdays-Daily-Mail-proves-shes-right.html

The femme-fatale! Of course the husband has a rifle!

Millions of hits! Tweets upon tweets! Oh me oh my.